Soon after our first exhibition, we were invited to participate in the Society Magazine Lifestyle Exhibition in Mumbai at WTC from 16-19 Sept. 2010. Our stall decor was highly appreciated and we discovered what our best selling products were. It was a good way to see how our products and cause were perceived by the consumers, what were their demands and requirements and what they expected from an eco-friendly brand. Moreover our feature in the Mid-day helped in increasing the footfall of visitors to our stall.
Friday, September 24, 2010
Saturday, September 18, 2010
Mid-day press release
'Embrace the junk for funky ideas', WorkshopQ as described by Mumbai & Bangalore Mid-day newspaper. The editor - Amrita Bose described us as those giving a stylish makeover to junk at the eco-friendly label of WorkshopQ. With this article being published during one of our exhibitions in Mumbai, it was great publicity for our stall. In the editor's words, "Radhika is not alone in her endeavour. She and her sister Madhvi work out of a factory based in Jaipur. Radhika first thought of the idea of converting scrap into eco-friendly products with the honest intention of making 'green living' a part of our daily life."
Sunday, August 22, 2010
Our first exhibition
Our first exhibition in Mumbai! We participated in Culture Collection Exhibition in Bombay at WTC on Aug 17-20. Was quite challenging to prepare for our first exhibition ever but learned a lot for it to prepare for future exhibitions.
A few sneak peaks of our stall.
A few sneak peaks of our stall.
Wednesday, August 11, 2010
Light fixture design for a tea house
So we were presented with a proposal to design accessories for a tea cafe called Tapri which was opening soon in Jaipur. Tapri, the name comes from a shed composed on jugaad on the streets of India for the purpose of serving tea and light meals to people around. They wanted their cafe to resemble as those on the streets so they opted for a local rugged look. We came up with a cool kettle light fixture for them along with 'chai' glass stands candle holders.
Doing product customisation is fun!
Doing product customisation is fun!
Labels:
kettle light,
product customisation,
Tapri
Location:
Jaipur, Rajasthan, India
Tuesday, July 20, 2010
Our first step into the world of retail!
So our first order from Crazy Daisy and Rio Grande in New Delhi.
Crazy Daisy; a whimsical, beautiful and crazi-ly vibrant store in Mehr chand market of Delhi placed our first order of an assortment of trays and photo frames.
Rio Grande; thriving successfully GK M-block in Delhi for over 30 years stocks a blend of ethnic and contemporary products handpicked from all over India, decided to stock a few WorkshopQ items as well.
Crazy Daisy; a whimsical, beautiful and crazi-ly vibrant store in Mehr chand market of Delhi placed our first order of an assortment of trays and photo frames.
Rio Grande; thriving successfully GK M-block in Delhi for over 30 years stocks a blend of ethnic and contemporary products handpicked from all over India, decided to stock a few WorkshopQ items as well.
Saturday, July 3, 2010
Becoming a green entrepreneur
Being an environmentalist by switching off lights when not needed, conserving paper, having CFLs instead of incandescent bulbs, carrying water bottles instead of purchasing a PET bottle, were just not enough reasons for us to start WorkshopQ. To become a green entrepreneur, passion is key. Those who are environmentally conscious only have the imagination to be creative in the recycle, reduce & reuse cycle along with spreading the cause with conviction to the general consumers and not just the esoteric ones.
The pros we listed for starting a green business are:
• Growing interest in the green business industry giving an opportunity to tap a growing market.
• A business giving consideration to the environment is more self-satisfactory.
• Advertising oneself as a provider of green products fabricates a whole new group of potential customers.
• People today have begun to realize the importance of green living and try to do their bit of saving the environment by simply choosing the right things to buy be it a sustainable solution, recycled product or something which is made using eco friendly substances. Taking advantage of this demand can prove to be quite lucrative.
• The green economy is finally gaining widespread traction. With green certifications such as LEED, Fair trade, Energy Star, Eco-Label etc. gaining popularity where a company needs to follow an accepted set of guidelines to get these certifications, ‘Green’ will very soon become a standard in the near future.
• The government has our back! The government gives certain tax exemptions, incentives for energy efficiency and other green incentives which make it economical and easier to start a green business
Going green really is the way to go!
The pros we listed for starting a green business are:
• Growing interest in the green business industry giving an opportunity to tap a growing market.
• A business giving consideration to the environment is more self-satisfactory.
• Advertising oneself as a provider of green products fabricates a whole new group of potential customers.
• People today have begun to realize the importance of green living and try to do their bit of saving the environment by simply choosing the right things to buy be it a sustainable solution, recycled product or something which is made using eco friendly substances. Taking advantage of this demand can prove to be quite lucrative.
• The green economy is finally gaining widespread traction. With green certifications such as LEED, Fair trade, Energy Star, Eco-Label etc. gaining popularity where a company needs to follow an accepted set of guidelines to get these certifications, ‘Green’ will very soon become a standard in the near future.
• The government has our back! The government gives certain tax exemptions, incentives for energy efficiency and other green incentives which make it economical and easier to start a green business
Going green really is the way to go!
Thursday, June 10, 2010
Just scrap or maybe raw material?
We've been visiting a few factories, junkyards, hunting through everyday household waste .. found all kinds of (creative) waste. Thinking of how and if we can utlilize it productively in some way! Didn't know that so much wood from old crates is simply reduced to ashes. I'm sure we can find a better use of it.
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